There are many Internet Myths about SEO (Search Engine Optimization) and in particular how to rank well in Google searches for popular keyword search terms.A whole industry around SEO has developed from SEO Companies who work on a massive scale on behalf of large corporations, to SEO Gurus on the Web to Google Employees like Matt Cutts.
Until now Google have been fairly quiet officially about SEO and instead insisting that webmasters and webdesigners create sites for the visitors not for the Google Robots. But on the 13th November 2008 they released their Google Search Engine Optimization Starter Guide as a sort of “SEO for Dummies” ebook. It was originally intended as an internal guide for Google Employees, but they have just released it via the “Webmaster” section of Google. The Link above and in the sidebar will take you directly to the pdf to download.
When I first started reading it, I thought that I knew it all, but towards the end there were several (still basic) things that I had never heard of. I recommend everyone reads it as even if you think you know it all, it never hurts to get a refresher from the horses mouth.
Let me know if you learnt anything, drop me a comment.
JZ
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