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I have only recently discovered the importance of Analytics, not only Google Analytics but any sort of statistics from Clickbank Analytics to Google Adwords stats to Google Webmaster Tools.

    Clickbank Analytics

The most useful thing you can do with Clickbank Analytics is to add TIDs or Tracking ID to a hoplink in the form of affID.pubID.hop.clickbank.net/?tid=TRACKING where “TRACKING” can be anything you want up to 8 characters. This code will track the click to the specific link. So for example I would use http://myaffID.siliconfx.clickbank.net/?tid=SILADWDS on links from a landing page I have set up to receive Adwords Traffic for the product SILICON FOREX. Then I would know how many of the visitors to that landing page clicked on the hoplink, I can then tweek the landing page to improve the Clickthrough Rate or CTR. I can also see if that type of traffic converts at the Clickbank end.

    Adwords Stats

I use Adwords not only for getting good targetted traffic, but also for realtime keyword data. Google Adwords is packed full of stats from how many times a keyword is searched to how many times your different ad variations are clicked and so on. You can use the keyword stats to compile a list of long tail keywords to focus on for SEO and generic traffic.

    Google Webmaster Tools

I have registered all of my sites with Google Webmaster Tools which is the only reliable way to find out when Google Robots have visited your sites and what they see. It is also the only accurate record of the backlinks which Google has found and considers to be of value. In addition to this you can also find out where your site is ranking for certain keywords and what keywords have resulted in visitors to your site. You will need to add a verification tag to your website to get these stats. This leads on to my most recent discovery.

    Google Analytics

I had tried to add Google Analytics to one of my sites before, but somehow failed. Since I started this blog and moved it to my own hosting from Wordpress.com I decided to try and add the script here. I have seen some great growth via my hosting company stats, but Google Analytics has told me so much more about my visitors, where you come from, what keywords brought you here, what country you’re from, how long you stay on the site, which links you click on while you are here. The stats are just mind blowing and very useful. I have now rolled it out across several of my sites to help me to increase my traffic, keyword focus, CTR and ultimately ROI. What’s more it links with Adwords to increase my understanding further of what works.

Just a quick word of warning – don’t spend more time studying the Analytics than you do actually making money, this stuff is seriously addictive!

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Comments

There are 2 comments for this post.

  1. The Importance of Analytics | Make bAffiliate/b Money on November 4, 2008 8:47 am

    [...] Go here to see the original: The Importance of Analytics | Make bAffiliate/b Money [...]

  2. Ipsos Survey Panel on November 25, 2008 8:34 pm

    Thanks for your post. I found it informative and helpful.

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