I mentioned in my recent list of 2010 Affiliate Marketing Goals that I wanted to develop a list of potential customers to market new products to. For some time I have been reading how “The Money is in the List” and yet I have been focusing on building websites to promote products. Some of these sites have had over 10,000 visitors in the last year and I haven’t gathered any details. Doh!
I recently had a wake up call and was reminded of the benefit of having an email list when a fellow Nichechopper showed us his Clickbank stats following a recent product launch, he made over $1700 in a matter of hours!
Everytime a new product is launched properly on Clickbank the Publisher provides emails and prelaunch materials to send out to your list. I always kick myself because I don’t have a list.
So now I am taking action and setting up a list. Stage 1, creating a free product to encourage people to opt in, is underway. I am writing a guide which will be in the form of a pdf ebook which can be downloaded, I may try breaking it down into a 5 part email course as an autoresponder. (This may work better for retaining people on the list and making them comfortable about my emails hitting their inbox)
Stage 2 will be to set up an email capture form on my niche sites and Stage 3 will be to set up a squeeze landing page specifically set up to gather email addresses.
I have tried free autoresponders before, but I think it is now time I spent some money and went for aweber, or one of their cheaper white label versions such as http://clients.xmailpro.com/pricing.htm $19.95 for 10,000 subsccribers. This is not a recommendation as I have not tried it yet. Will let you know how I get on.
Off to finish the guide now.
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