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Posts Tagged ‘ email marketing ’

I mentioned in my recent list of 2010 Affiliate Marketing Goals that I wanted to develop a list of potential customers to market new products to.  For some time I have been reading how “The Money is in the List” and yet I have been focusing on building websites to promote products.  Some of these sites have had over 10,000 visitors in the last year and I haven’t gathered any details.  Doh!

I recently had a wake up call and was reminded of the benefit of having an email list when a fellow Nichechopper showed us his Clickbank stats following a recent product launch, he made over $1700 in a matter of hours!

Everytime a new product is launched properly on Clickbank the Publisher provides emails and prelaunch materials to send out to your list.  I always kick myself because I don’t have a list.

So now I am taking action and setting up a list.  Stage 1, creating a free product to encourage people to opt in, is underway.  I am writing a guide which will be in the form of a pdf ebook which can be downloaded, I may try breaking it down into a 5 part email course as an autoresponder.  (This may work better for retaining people on the list and making them comfortable about my emails hitting their inbox)

Stage 2 will be to set up an email capture form on my niche sites and Stage 3 will be to set up a squeeze landing page specifically set up to gather email addresses.

I have tried free autoresponders before, but I think it is now time I spent some money and went for aweber, or one of their cheaper white label versions such as http://clients.xmailpro.com/pricing.htm  $19.95 for 10,000 subsccribers.  This is not a recommendation as I have not tried it yet.  Will let you know how I get on.

Off to finish the guide now.

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I am currently testing a new approach to article marketing by creating my own specialist article directories. The first of these is Email Direct Marketing which I created following purchase of 150,000 PLR articles from Digital Point Forums for just $4!

I was skipping through the thousands of articles and came across a whole file dedicated to email marketing containing 190 PLR articles. I then used my tried and tested URL search using a combination of Adwords Keyword Tool and the godaddy bulk domain tool to quickly find a popular three word domain name with little competition. 3000 searches a month on Google and 800k results. I also know it is something that I can promote CB products with and get good CPC from Adsense.

I purchased the .info name after finding out that the .com and most of the other TLDs are up for sale. This cost me $0.99 for a year! So far my investment is $4.99.

The next step was getting hold of a wordpress based article directory theme for free. Luckily someone at nichechoppers had just posted about one which they were using and it looked pretty cool, if a little limited graphics wise. http://articlesss.com/article-directory-wordpress-theme/

Download the theme and the essential plugins, throw it up on your site and you have an instant article directory that anyone can submit articles to. IT is very easy to configure to exactly how you want it with basic wordpress knowledge.

Finally I have uploaded 40 articles at the time of this post, OK it is PLR but it already has a few hits and with more and more content (I hope to get to about 150) it should rank for quite a few keywords.
I have just put Adsense up for the minute as I am looking to diversify my earnings, it will also help if I decide to move the site on in the future, lots more people use Adsense than CB.

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Getting customers to your site should always be ranked as high as the importance of the quality and the excellence of the product and the services you provide. They should go hand in hand in providing your customers the satisfaction they get in exchange for the money they have paid for them. Customer service should be just as fantastic so that the customers are provided with the same satisfaction.

One of the ways you can combine marketing and customer service is through opt-in marketing. With an opt-in list you get the opportunity to introduce your site and products on a good time basis. Opt-in marketing strategy is a marketing strategy that is virtually low cost and not time consuming. Here, you get the consent of your website visitors to subscribe to your newsletters and other promotional materials such as catalogs and free promotions.

Opt-in marketing uses your list of subscribers to send e-mail to. These e-mails will contain the materials you will send to your subscribers. It is essential that you present your promotional items in a manner that will catch the interest and the eye of your subscribers to keep them wanting for more. The best way to do this is to provide fun, entertaining and informational articles.

Well written articles full of content and useful information will help in building your list as more subscribers will be enticed your list. When they have read the samples of your contents in your sites, they will be intrigued as to what will come next. Subscribing to your newsletter will offer them a glimpse of what you have to offer next.

Many sites and companies have captured the importance of articles and this also aids in search engine optimization. As more people are heading towards the internet for their information needs, serving the right information to them via articles in your site will increase the flow of your website traffic. With more traffic, the percentage of your sales will grow. More sales turn into more profit.

They have seen the rise for the importance of well written, information enriched and keyword packed articles for the content of their site as well as for newsletters. These articles provide the information many are seeking in the internet. If your site has them, more people will be going to your site for information and research.

Well written articles would also boost your sites reputation. If they are filled with many information you will be regarded as well informed and an expert on the subjects that you tackle. Your articles must be well researched so that the people will trust you. When you have gained their trust, they will always come for you for their needs on that subject.

In connection, you must write articles or commission them to tackle subjects that are closely connected with your type of business. If you have a site for a medicine tackling a certain disease, your articles must be about the diseases. Or if you sell materials for home improvements provide articles with those themes. Most articles searched for are tips, guidelines, methods, manuals and such. If you provide these articles to your customers and you have their trust, they will always go to your site for help and advice as well as for your products.

With the loyalty of these customers, they may subscribe to your opt-in list to receive all the information you have. If you provide them with the answers for that need, they will be happy to be receiving your newsletters as well as other promotional materials to keep them well informed. Others may even forward your newsletters to other people when they find a certain article interesting.

You should provide links in your newsletter so that when other people are reading it and wants to read more, they may click on the link and go to your site. With the articles you have in your site that are good, they may decide to sign up as well for your opt-in list. This will build your list and make it bigger.

Make sure to keep your subscribers happy and interested in your newsletters and promotional materials. Keep on posting and writing good articles for your site and newsletter. If you are not interested in writing them or if you just don’t have the time, there are many available well experienced and knowledgeable writers available to help you out. This is an investment that will pay for itself in time.

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